Hi JH, My opinion is that nobody should need to be subserdised, because an effective management plan is based on not using the energy in the first instance. Frozen foods, why? I don't know your age, but, if you're nearly forty , like me, can you remember your granny having a freezer? They cooked fresh produce bought from local markets, in bulk, and ate the same meal several nights on the run. Did your grandparents have to put 50 p in the meter when the power ran out? When it ran out,it ran out, promoting conservation. From my experience as a health care professional, elderly people are much more frugal with usage of power, not just due to shortage of money, than, younger folk. Is energy conservation a part of the national curriculum in schools? I feel that energy conservation issues are wasted on most of this generation, and that education of our children is the only hope. How refreshing would it be to be for kids to come back from school and turn things off, instead of turning them on?:)