"Montane is no different from any other manufacturer, they don't produce garments to a global template."
The clothing industry spends a lot of money on gathering data about our bodies' measurements. In the past, Rohan was criticised for ignoring it. I realise that people are getting bigger and that Medium now is not what it once was, but at any given time, surely Medium garments from one given company should all be made to the same measurements. It would be nice if Medium from all companies meant the same thing, but that is probably unrealistic.
I did a six month industrial placement with a clothing company and saw how things end up the size they are. In came a Size 12 dress prototype. The lady in charge of ordering this dress called for Karen, who was known to be a size 12. The dress was pinned up to fit Karen and the amended measurements for their size 12 dress were sent to the manufacturer. The dress was actually a size Karen, which is fine if she stays the same size. The customers know what to expect, and that is important. It boosts sales and promotes loyalty.
What did you do before the Internet or are you not that old?
Got started in worn out school uniform. It was wool-rich.